some thoughts on advertising

There was a weird thing I saw today that I found to be both amusing and confusing.

You know those people who stand on the side of the road with signs, usually for an open house or a mattress store or fast food restaurant? They are always dressed up like the statue of liberty or a giant fountain soda. And you know how they have this big cardboard sign that they dance around with and twirl in their hands to get you interested in whatever they are being paid $8.50 an hour for to get you interested in?

Today I saw a woman on 29. She was not dressed up. She was, indeed, dancing with a cardboard sign. BUT. It was a life-size cardboard sign of a man holding a cardboard sign. As in, the woman was standing behind the cut-out and making it look like it was dancing, instead of just dancing with a sign herself. As far as I could tell, the sign wasn't of any famous person - it was, simply, a cut-out of some rando dude with a sign in his hand. Something seems nonsensical about that.

Due to an uncontrollable fit of laughter at the sight, I could not tell what the sign was even about. Perhaps it was not the most effective advertising tool around - but shoot, was it hilarious.

happy new week, friends.